Apple’s online service

The main interface for Apple’s online service

Long before Mac and iPhone users could sync their devices using MobileMe, Apple offered a different kind of online service to its customers. (And no, we’re not talking about iTools or .mac.) This was an online community similar to AOL, but it catered specifically to Mac users.

Apple’s online service used a unique metaphor in the design of its user interface. After connecting to the service, users were presented with a graphic depicting a town square. Each of the buildings in the town square represented links to different areas such as forums, chat rooms and e-mail. A basic web browser web was added in a later version of the software.

What was the name of the online service Apple created?