Images from Apple’s “Crazy Ones” TV commercial, part of the “Think Different” campaign. Image credit: Apple
Recently, the folks over at Patently Apple pointed out that Apple renewed its “Think Different” trademark. (Does the company intend to work the “Think Different” tagline back into its communications?) Whatever the case may be, most Apple fans fondly remember this campaign that featured the award-winning “Crazy Ones” TV commercial.
Apple first aired the Think Different “Crazy Ones” TV commercial on September 28th, 1997, during the broadcast premiere of Toy Story. The ad was an attempt to associate Apple with the creativity of people making an impact on the twentieth century.