Apple Lisa. Image credit: Apple
Many factors need to be in place to make a new product truly revolutionary and successful. The Apple Lisa possessed many of these factors. It was the first personal computer sold that used a GUI (Graphical User Interface) and had other advanced features such as protected memory and a built-in screensaver. Targeted at primarily business customers, the computer came supplied with a comprehensive selection of business application programs.
But the Lisa was a commercial failure for Apple, mostly due to one critical factor: its incredibly high price (relative to competing IBM PCs).
How much did the very advanced but notoriously expensive Apple Lisa computer retail for when it was introduced in 1983?
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