Revolutions are expensive

Apple Lisa. Image credit: Apple

Many factors need to be in place to make a new product truly revolutionary and successful. The Apple Lisa possessed many of these factors. It was the first personal computer sold that used a GUI (Graphical User Interface) and had other advanced features such as protected memory and a built-in screensaver. Targeted at primarily business customers, the computer came supplied with a comprehensive selection of business application programs.

But the Lisa was a commercial failure for Apple, mostly due to one critical factor: its incredibly high price (relative to competing IBM PCs).

How much did the very advanced but notoriously expensive Apple Lisa computer retail for when it was introduced in 1983?

Think you know the answer? Post a response in the comments and we’ll post the answer later.