Naming the iPod

The first generation iPod. Image credit: Apple.

Branding. Apple is absolutely phenomenal at branding, and the iPod brand has become synonymous with the digital music player. When people think “mp3 player” or “media playback device” the iPod comes to mind.

But if you really think about it, “iPod” is a funny name for a little device that plays music (and videos and games). In fact, the name “iPod” was suggested by a consultant working with Apple on how to introduce and market the device to the public. But the name “iPod” was actually trademarked and already in use at the time.

Before Apple owned the trademark for “iPod”, the name was used by another company for what type of device?