The “Switcher” who became an an Internet phenomenon

Ellen Feiss in Apple “Switcher” TV Commercial

Prior to Apple’s “I’m a Mac. I’m a PC” series of television commercials, the company ran the “Switch” campaign beginning in 2002. The ads featured ex-Windows users discussing the assorted bad experiences that motivated them to switch to a Macintosh. Some of the ads featured celebrities such as Tony Hawk and Will Ferrell.

But of all the “Switchers”, Ellen Feiss was perhaps the most notable. A high school sophomore at the time, Feiss told the story of her Windows PC destroying a term paper she was writing. (“It’s kind of… a bummer.”)

When the “Switcher” ad featuring her first aired, why did Ellen Feiss gain immense notoriety overnight and become an Internet phenomenon?

The stunning 1984 debut.. directed by who?

Apple’s 1984 TV commercial

Considered to be a masterpiece in advertising, Apple’s stunning “1984″ advertisement, which aired during the third quarter of Super Bowl XVII on January 22, 1984, announced the introduction of the Macintosh.

The 60-second TV advertisement was produced at a cost of $900,000 and had the looks of a big budget movie. It sent a message to viewers that Apple was an independent company creating a revolutionary product that would change the technology landscape.

Who directed Apple’s “1984” television commercial?

The Hollywood debut of Justin Long (aka “Mac”)

The “Get a Mac” advertising campaign. Image credit: Apple

We’re on a little Apple advertising kick so far this week, and why not? We’re going to keep it rolling with a look of Apple’s current campaign.

Now in it’s fourth year, Apple’s “Get a Mac” TV advertising campaign employs the humor of “PC”, played by John Hodgman, interacting with laid-back “Mac”, played by Justin Long.

Long has made quite a few TV and movie appearances in addition to starring in the “Get a Mac” commercials. Some of his more notable big screen appearances include playing Justin in “Dodgeball: A True Underdog Story” and appearing as Brandon in “Zack and Miri Make a Porno”.

In which of the following movies did actor Justin Long make his feature-film debut?

The Mac OS: ready for Y2K

Remember when we all thought that after a night of drinking and partying to ring in the New Year, we’d wake up and there would be cash pouring out of ATMs, traffic lights failing and all out chaos? Maybe some of our fears never turned out to be true, but the Y2K switchover was more of a nuisance if you owned a Windows PC.

Some DOS and Windows users would end up seeing some funny looking dates if they hadn’t applied update patches by the time 2000 rolled around. Apple made light of this fact, pointing out that Mac users didn’t have to do anything to get ready for Y2k. The Mac OS was already prepared and Apple emphasized in a TV ad it ran in 1999.

What prominent science fiction movie character did Apple use in its Y2K TV advertisement?

Here’s to the Crazy Ones

Images from Apple’s “Crazy Ones” TV commercial, part of the “Think Different” campaign. Image credit: Apple

Recently, the folks over at Patently Apple pointed out that Apple renewed its “Think Different” trademark. (Does the company intend to work the “Think Different” tagline back into its communications?) Whatever the case may be, most Apple fans fondly remember this campaign that featured the award-winning “Crazy Ones” TV commercial.

Apple first aired the Think Different “Crazy Ones” TV commercial on September 28th, 1997, during the broadcast premiere of Toy Story. The ad was an attempt to associate Apple with the creativity of people making an impact on the twentieth century.

Which of the following famous personalities was NOT featured in a “Think Different” advertisement?

The Mac OS: ready for Y2K

Ready for Y2K?

Remember when we all thought that after a night of drinking and partying to ring in the New Year, we’d wake up and there would be cash pouring out of ATMs, traffic lights failing and all out chaos? Maybe some of our fears never turned out to be true, but the Y2K switchover was more of a nuisance if you owned a Windows PC.

Some DOS and Windows users would end up seeing some funny looking dates if they hadn’t applied update patches by the time 2000 rolled around. Apple made light of this fact, pointing out that Mac users didn’t have to do anything to get ready for Y2k. The Mac OS was already prepared and Apple emphasized in a TV ad it ran in 1999.

What prominent science fiction movie character did Apple use in its Y2K TV advertisement?

The Hollywood debut of Justin Long (aka “Mac”)

The “Get a Mac” advertising campaign. Image credit: Apple

We’re on a little Apple advertising kick so far this week, and why not? We’re going to keep it rolling with a look of Apple’s current campaign.

Now in it’s fourth year, Apple’s “Get a Mac” TV advertising campaign employs the humor of “PC”, played by John Hodgman, interacting with laid-back “Mac”, played by Justin Long.

Long has made quite a few TV and movie appearances in addition to starring in the “Get a Mac” commercials. Some of his more notable big screen appearances include playing Justin in “Dodgeball: A True Underdog Story” and appearing as Brandon in “Zack and Miri Make a Porno”.

In which of the following movies did actor Justin Long make his feature-film debut?

Here’s to the Crazy Ones

Images from Apple’s “Crazy Ones” TV commercial, part of the “Think Different” campaign. Image credit: Apple

Recently, the folks over at Patently Apple pointed out that Apple renewed its “Think Different” trademark. (Does the company intend to work the “Think Different” tagline back into its communications?) Whatever the case may be, most Apple fans fondly remember this campaign that featured the award-winning “Crazy Ones” TV commercial.

Apple first aired the Think Different “Crazy Ones” TV commercial on September 28th, 1997, during the broadcast premiere of Toy Story. The ad was an attempt to associate Apple with the creativity of people making an impact on the twentieth century.

Which of the following famous personalities was NOT featured in a “Think Different” advertisement?

The stunning 1984 debut.. directed by who?

Apple’s 1984 TV commercial

Considered to be a masterpiece in advertising, Apple’s stunning “1984″ advertisement, which aired during the third quarter of Super Bowl XVII on January 22, 1984, announced the introduction of the Macintosh.

The 60-second TV advertisement was produced at a cost of $900,000 and had the looks of a big budget movie. It sent a message to viewers that Apple was an independent company creating a revolutionary product that would change the technology landscape.

Who directed Apple’s “1984” television commercial?